Public Relations

Hand in hand with sound governmental affairs strategy, effective public relations and outreach is integral to realizing a successful outcome.

Strategic Communications Planning With excellent judgment and keen insights, Public Affairs Group steers clients through the maze of the public policy arena by offering strong strategic counsel. Anticipating the full range of possibilities and pitfalls, our plans are detailed and broad, addressing all constituencies with innovative tactics to ensure a positive outcome.

Media Relations Our efforts for clients include maintaining a database of all Maine media outlets with the names of editors and reporters by specialty. We have strong relationships with key media people and contact them regularly. We help clients with news releases, news conferences, media tours, press kits, op-eds and editorial board meetings. We monitor all Maine dailies and some weekly newspapers and provide a clipping service to our clients.

Research & Polling Strategic communication begins with strong understanding of public opinion. Research surveys, if done well, provide valuable guidance for message development for each audience segment. We can provide consultation on development of an effective research tool and then build on the results to create a winning strategic communications plan.

Community Relations Creating goodwill in the local community is a sound investment for any business. During a time of project expansion or public controversy, local support can be crucial to a positive outcome. We can develop any level of community relations effort needed -- from a straightforward contribution program that supports the company’s strategic goals for public relations and governmental affairs to a community advisory panel. Community outreach could include partnerships with local organizations, employee volunteer programs, Speakers Bureau, newsletters and open houses. We can also identify key local contacts and local organizations for targeted outreach.

Event Planning From planning a tea in Taiwan for a Maine trade mission to staging a ribbon cutting for a new gas-fired energy plant, Public Affairs Group has extensive experience in event planning.

• • • • • • • • • • • • • • • • • •